Latigo Group Reimagining Affordable Luxury: Latigo Group’s Innovative Approach to Housing
Scott Whittaker, founder of Latigo Group, has carved a unique path in a market hungry for high-quality, affordable living spaces. As an established real estate developer with a track record of success, Whittaker has brought affordable luxury to life with a commitment to resilience, accessibility, and community-focused design. By prioritizing development in emerging neighborhoods, Latigo Group is meeting the demand for budget-friendly, lifestyle-enriched apartments and positively impacting local economies.
Whittaker’s mission for Latigo Group stems from his years in the real estate industry, where he witnessed a gap in affordable housing options that offered more than just basic amenities. Instead of settling for standard solutions, Whittaker envisioned modern, thoughtfully designed living spaces that integrate luxurious features at accessible pricing. With projects like The Hadley in Cape Coral, Florida, and Infield Apartments in Kissimmee, Whittaker has led Latigo Group in setting a new benchmark for apartment living, offering more than just a home but a community-centered lifestyle.
The Hadley and Infield Apartments showcase Latigo Group’s vision for accessible luxury. With 444 apartments, The Hadley is a sprawling, newly constructed Cape Coral complex offering an impressive list of amenities. Residents can unwind at a serene wellness center with meditation rooms and saunas or enjoy a workout in a state-of-the-art fitness center complete with a yoga studio and spin room. The resort-style pool area is accentuated by private cabanas and ample lounge seating, providing residents with a touch of exclusivity in their everyday lives. Recreation options abound, with a putting green, pickleball court, and a game room featuring a golf simulator. This level of amenity-rich living, usually reserved for high-end complexes, is accessible at a price point designed to make luxury attainable for more residents.
The Infield Apartments in Kissimmee, another highlight in Latigo Group’s portfolio, offers 384 modern units in a prime location off John Young Parkway. Like The Hadley, Infield Apartments emphasizes lifestyle as much as location, with ample amenities that include co-working areas, a grab-and-go market, and pet-friendly facilities such as a pet spa and a bark park. Infield Apartments appeals to residents seeking a well-rounded living experience where convenience and relaxation meet affordability.
Latigo Group’s approach stands out for its proactive response to industry challenges. Whittaker has navigated the company through turbulent times, from the financial crisis to fluctuating interest rates and pandemic-related disruptions. Instead of compromising quality, Latigo doubled down on its commitment to resilience and affordability. This emphasis on consistency and high standards has been pivotal in Latigo’s success, even as the industry faces economic shifts.
Beyond providing individual amenities, Latigo Group’s developments aim to create positive, lasting contributions to their local communities. By focusing on emerging areas, Latigo promotes local development while providing much-needed housing options. In Cape Coral, residents of The Hadley enjoy easy access to nearby conveniences such as ALDI, Publix, and Trader Joe’s, along with reputable schools and serene outdoor experiences. Similarly, Infield Apartments offers an accessible base near shopping and dining, creating a well-connected lifestyle for its residents in Kissimmee.
Looking to the future, Whittaker and Latigo Group aspire to bring this model to more communities across the country. Whittaker envisions Latigo Group continuing its expansion, prioritizing affordability and quality in every new complex. He aims to redefine the expectations for apartment living in emerging areas, setting new standards that meet residents’ needs and broader community goals.
Scott Whittaker and Latigo Group are reimagining affordable luxury with projects like The Hadley and Infield Apartments, proving that resilience, vision, and a commitment to community can turn an industry challenge into an opportunity for meaningful impact.
