Image Source: MRJADE
Written by Matthew Kayser
Istanbul may be his home base, but
MRJADE is rarely still. The Turkish-German entrepreneur founded MRJADE Holding in his twenties and has spent the past decade turning restaurants, real estate developments and lifestyle labels into a
personal empire worth an estimated €72 million. His latest venture, MRJADE Coffee in Dubai, is already drawing the Gulf’s caffeine crowd, while new hospitality and construction projects continue on a brisk schedule. Yet colleagues swear the executive’s calendar remains manageable for one simple reason: whenever the pressure spikes, he heads to his cars.
Image Source: MRJADE
A Garage that Doubles as a Sanctuary
Parked beneath his Bosphorus residence is a line-up worthy of a motor show preview. Ferraris and Lamborghinis sit alongside a Porsche 911 Turbo S, all ready for dawn runs up the coastal highway.
“Some executives meditate,” he tells me with a grin.
“I drive.” The ritual is strict: phones off, engine on, back only when the sun is high and his mind is clear.
Image Source: MRJADE
Vintage Icons with Personal Histories
Among the modern exotica stand two beloved elder statesmen. A
1976 Mercedes-Benz 230.6, now forty-nine years old, still carries its original metallic paint. MRJADE bought it partly for its resilience:
“That suspension reminds me you can take a few bumps and keep rolling.” Beside it rests a 1940 Mercedes-Benz 170, an eighty-five-year-old time capsule with wood-rim steering wheel and polished chrome grille. He calls it a movable family album; its cabin fragrance of leather and fuel sparks stories his grandfather once told about post-war Germany.
Fast Cars, Faster Recharge
Professional advisers note that adrenaline and routine help explain his stamina. A quick blast in the Ferrari F8 Tributo delivers the same chemical kick as a hard gym session. Once the appetite for speed is satisfied, negotiation tables look less daunting. Psychologists describe the effect as active recovery: by focusing all senses on the road, the brain resets, freeing space for the
next strategic decision.
Fuel for Ambition
There is a financial logic, too. Classic Mercedes models appreciate steadily, while the supercars boost brand visibility; photographs of a scarlet F8 parked outside MRJADE Lounge regularly outperform paid campaigns on social media.
“The cars pay their own way,” he says, half joking, half serious. More important, they keep their owner engaged and motivated. As long as there is an open road ahead, MRJADE argues, there is room for one more deal and perhaps one more car in the garage.
