Fashion’s Night Uptown by Aroma360 Brings Scented Spectacle to NYC
Written by Sixteen Ramos
Style insiders and scent connoisseurs converged on Manhattan’s Upper East Side for one of the season’s most sensorial gatherings, as Aroma360 hosted "Fashion's Night Uptown" at the lavish Casa Cruz townhouse. Designed as a multisensory showcase, the event blended fragrance, fashion, music, and elevated dining into a singular, cinematic experience.
Inside the gilded six-story Beaux-Arts space, guests moved through three distinct lounges, each artfully curated to spotlight different elements of the Aroma360 universe. Celebrities mingled throughout the night, with appearances from Jesse Metcalfe of Desperate Housewives, Larsa Pippen of The Real Housewives of Miami, Chris Colfer of Glee, and members of the "Next Gen NYC" set, including Meredith and Brooks Marks. The glamour was matched by an atmosphere rich in scent, sound, and style.
"We were thrilled to gather such outstanding brands and iconic talent under one roof for Fashion’s Night Uptown," said Benzion Aboud, CEO and Founder of Aroma360. "It was a celebration of artistry, innovation, and the power of fragrance to enhance unforgettable experiences."
Three Lounges, One Scented Statement
Each floor of Casa Cruz offered a fresh experience, with lounges designed not only to showcase brands but to immerse guests in moments of olfactory storytelling.The GRWM Lounge felt like an invitation to indulge in the rituals of self-expression. From the lush notes of Aroma360 Parfums to the gleam of Meredith Marks Fine Jewelry and the sleek presence of La Maison Valmont, every detail celebrated the art of the pre-party routine.
Downstairs, the Disco Lounge transformed into a pulse point of the party. The air shimmered with scent as DJs like Beau Cruz and Brooke Brazelton kept the dance floor buzzing. Fragrance didn’t just accompany the music but shaped the atmosphere, turning motion into memory.
For those craving intimacy and exclusivity, the Amber Lounge offered a quieter indulgence. Guests sipped cocktails near a La Croix ice luge and savored fine bites with the faint aroma of warm amber and spice in the air. It was a sensory finale with the elegance of a private supper club, subtly scented by design.
Aroma360’s Sensory Signature
While the event spotlighted fashion's boldest names, it was ultimately a reflection of Aroma360's deeper mission: to shape experience through scent. As the global leader in luxury scenting, the brand is transforming how homes, boutiques, galleries, and hospitality spaces craft identity through olfactive design.Aroma360’s cold-air diffuser technology is at the core of this evolution. Unlike traditional methods, cold-air diffusion preserves the integrity of fragrance oils, delivering consistent, residue-free scent without heat or water. This makes it ideal for both exquisitely designed homes and curated commercial spaces seeking to heighten guest experience.
Their scent library is equally robust, ranging from signature blends found in five-star hotels to seasonally inspired compositions and destination scents like the coastal warmth of Miami or the decadent richness of The Oud Collection, designed with Middle Eastern sensibilities in mind.
The Future of Fragrance Experiences
From New York penthouses to luxury resorts, Aroma360 has become the gold standard for brands and individuals who understand scent as a design element. With a growing network of brick-and-mortar stores across the U.S., the brand is making its immersive philosophy more accessible than ever.At Fashion’s Night Uptown, Aroma360 proved that luxury isn’t just seen or heard—it’s felt in the air, lingered in memory, and experienced through every breath.
