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evian Celebrates Two Centuries of Style With a Wimbledon Story Told Through Culture and Creativity

Luxury has long understood that true heritage is measured not simply by longevity, but by the ability to remain culturally relevant across generations. As evian marks its remarkable 200th anniversary, the iconic French mineral water brand turns to Wimbledon, art, and modern storytelling to celebrate a legacy that feels as youthful as ever.

Rather than looking back with nostalgia, the brand embraces the future through a creative collaboration that blends fashion, sport, and contemporary design into one elegant narrative. The result is a celebration where hydration becomes a lifestyle statement and tradition meets a new generation of tastemakers.

A Wimbledon Tradition Reimagined

For nearly two decades, evian has been synonymous with Wimbledon, serving as the tournament's Official Water Partner while becoming part of the unmistakable atmosphere surrounding one of the world's most prestigious sporting events. This anniversary season transforms that long-standing relationship into something even more expressive.

To commemorate its "200 Years Young" milestone, the house partnered with British creatives Ed Curtis, Hattie Stewart, and Diana Al Shammari, each bringing a distinctive artistic language to a limited collection of collectible bottle bags inspired by the elegance and optimism of summer tennis.

Where Fashion Meets Function

Far from being ordinary accessories, the bottle bags reinterpret everyday hydration through a luxury lens. Crafted with soft, puffer-inspired silhouettes, each design combines practicality with artistic expression, creating an object equally suited for the Wimbledon grounds, city strolls, or summer escapes.

Ed Curtis introduces layered graphics filled with tennis balls, strawberries, and expressive typography. Hattie Stewart injects her unmistakable pop-inspired illustrations, while Diana Al Shammari celebrates refined craftsmanship through delicate embroidered motifs inspired by classic Wimbledon iconography. Together, the trio transforms a functional accessory into a collectible design object.

Celebrating Youth Beyond Age

The campaign's central philosophy extends well beyond an anniversary. "200 Years Young" reflects evian's enduring belief that youth is less about age than curiosity, creativity, and optimism. Those values are echoed throughout every detail of the collaboration, where heritage is refreshed through contemporary artistic voices instead of recreated through nostalgia.

Only 200 bottle bags were produced, reinforcing their collectible nature while highlighting the exclusivity that continues to define luxury collaborations today.

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Danny Lomas Captures a Day at Wimbledon

Adding another dimension to the anniversary, evian invited fashion personality Danny Lomas to experience Wimbledon through his own perspective. The resulting "Day in the Life" film offers an intimate glimpse into the rituals, elegance, and effortless style surrounding the Championships, capturing the atmosphere that has made Wimbledon one of the world's most fashionable sporting events.

Rather than documenting the tournament itself, the video celebrates the culture that exists around it, where impeccable tailoring, relaxed luxury, and timeless traditions coexist with contemporary creativity. It reinforces evian's role not only as a sporting partner but also as a brand deeply connected to fashion and modern lifestyle.

The Future of Heritage Luxury

In an era where legacy brands must continually reinvent themselves without losing authenticity, evian's bicentennial campaign offers an elegant blueprint. Through thoughtful collaborations, collectible design, and cinematic storytelling, the house demonstrates that heritage remains most powerful when it evolves alongside culture.

Two centuries after first bottling its natural mineral water, evian proves that true luxury is never static. It flows effortlessly between art, fashion, travel, wellness, and sport, continuing to inspire a lifestyle that feels as refreshing today as it did 200 years ago.