Emily Guglielmo: Model, Tastemaker And Successful CEO
Emily Alexandra Guglielmo is a published model, professional mermaid and CEO of her own cosmetics brand.
An inspiration for women around the country, this young entrepreneur and public figure is making waves (by Elite Luxury News).
When she was a teenager, Emily fell in love with the ocean, its majestic fortitude and the depth of its possibilities. She decided that her mission was to empower vulnerable sectors of the population by helping grant access to clean water – a basic human right that is sadly, still missing in many countries – but she also knew that her passion for beauty, entertainment and modeling needed to be integrated into the bigger picture.
She set out to create a new paradigm, astutely building her personal brand while working around the clock to develop and market a selection of superior beauty products alongside her manufacturing team, and launching an innovative and irresistible offering under the brand name Emily Alexandra Cosmetics – a 100% original, ocean-safe, waterproof and cruelty free assortment of beauty essentials like wholesome lipsticks, magical mascaras and unique brushes, just to name a few.
Her brand quickly became a favorite of celebrities and tastemakers all across America and even overseas, instantly catapulting the young entrepreneur to beauty guru status and making Emily Alexandra Cosmetics a bonafide household name.
Emily Alexandra Cosmetics has become the go-to brand for celebrities and tastemakers.
Wholesalers and distributors knocked at Emily´s door, but her vision has always been to put product quality above everything else, so the brand has remained authentic to its core values and offerings – which makes it irresistible for knowledgeable and selective consumers in the hyper-competitive cosmetics space – another enlightened strategic stroke in Ms. Guglielmo´s master plan.
As a published model and professional mermaid, Emily has enjoyed great success, consolidating her public image as a role model for empowered women around the world who wish to follow her footsteps.
Emily Guglielmo also known as “The American Mermaid” has become a national entertainment icon.
We spoke to Emily in an exclusive interview, here´s what she told us:
How did you decide to launch Emily Alexandra Cosmetics?
I decided to launch Emily Alexandra Cosmetics since being a mermaid myself and loving the water, I wanted to create a makeup line that was water-resistant, safe for the coral reefs, and mermaid-inspired! I decided to create a brand that was so colorful and inspiring, it makes all individuals feel confident to show their inner mermaid in them
Can you share with us the reason behind your non-profit?
Ever since I was a young girl, I have always had a passion for wanting to bring drinking water to Third World Nations. I feel it is a Humanistic Right that ALL humans should have at least drinkable water for FREE. I felt connecting it with Emily Alexandra Cosmetics (A portion of each purchase goes back to SupportingWater.org) was only appropriate since the brand is cosmetics, yes, but it is based on me as a mermaid which is connected to water - It all comes back around and connects with one-another.
As a professional mermaid and model, what have been some of your best working experiences?
Some of my best experiences have been doing Mansion parties and corporate events ALL over the country (BMW, Chris Brown, etc ) And as for a model, I am so honored to have shot for Playboy TV in Los Angeles as well as Playboy and Maxim Magazine in California! I have also done featured experiences at clubs for Snoop Dogg, Young Jeezy, NFL Players, DJ Marshmello, and more. I have also done many commercials that have been aired all over the world (Go-Go Pillow, HSN Hair Straightener, and much much more) as well as been a featured extra in Magic Mike and Spring Breakers Movies.
Can you share some advice with other young female entrepreneurs who are inspired by your career and brand?
I would say ~ Don't give up at the beginning. There will be days that are much more mundane than others... and the day-to-day tasks are not always glamorous.... Always ask for help from others that do great in those aspects of your business that you don't thrive in as well as you would wish.... But if you have Goals and set dates to get it done by, it makes it much for fun since your working towards something.... And remember to take lots of breaks, work out, take walks often, drink coffee and listen to the radio :)
Where do you see Emily Alexandra Cosmetics in five years?
I see Emily Alexandra Cosmetics as a globally known brand, and being used by all beauties from around the world. In 5 years, Emily Alexandra Cosmetics will have been able to fund many missions for SupportingWater.org as well to put Water Filtration Systems into rural areas all over the globe!
