Principles For Success: Lessons From a Self-made Multimillionaire
Imagine arriving to a foreign country with only $1,000 in your pocket. No career prospects, no connections, yet not lacking the drive to succeed.
That’s the story of Pedro Williams, Brazilian expat and founder of Halo Motors, an Australian luxury automotive brand offering an unparalleled business model that values it in the millions.
A living testament to the idea that with hard work, dedication and passion, one can achieve even their wildest dreams, as a young boy, Pedro’s desire to make it big began with a smaller goal - to own a BMW.
Pedro’s first challenge was to become fluent in English, which eventually saw him pursuing a senior management position at an international five-star luxury hotel chain.
From there, Pedro perfected his high-level managerial skills and immersed himself into the development of people - skills that would help to shape his ethos in business and ultimately, serve him as a successful entrepreneur.
With the basic skills he needed and improved clarity about his career goals, Pedro hustled.
Working up to 18 hours a day, Pedro leveraged his steadfast ambition and growing industry knowledge to curate collections of sought-after vehicles at industry-leading price points, all while providing the exceptional service he has become renowned for.
Today, Halo Motors is a multimillion-dollar enterprise with seven businesses under its umbrella.
Pedro has nurtured a valuable internal culture, employing 25 people across Australia’s east coast and boasting two multi-brand dealerships which turn over 1,000 cars annually.
It’s obvious that Pedro’s outstanding success hinges on a lethal dedication to the business principles he has established throughout his colourful career.
Here, we gain insight into Pedro’s five principles which have helped to shape his pathway of success…
Dare to dream big
“It’s essential to dream big if you want to achieve great things,” Pedro said.“While it may seem impossible and intimidating, aspiring entrepreneurs need to set ambitious goals and persevere towards them with unwavering dedication. After all, it takes as much effort to dream big as it does to dream small, so why not set your sights high?”
Develop an owner's culture
Perhaps Pedro’s most critical principle, he has built his business by developing an owner's culture which means that everyone in the organisation is granted the autonomy to think and act like an owner, thus taking responsibility for the success of the business.“By doing this, you create a team of committed and passionate individuals who are all working towards the same goal. That’s power in numbers,” he said.
Create and share superior value
Providing value to customers is at the core of Pedro’s business philosophy.By creating and sharing superior value with customers, Pedro has been able to foster long-term relationships while shaping an exceptional reputation for his business.
“By providing value, customers become loyal advocates of the business,” Pedro said.
Ensure each choice drives growth
Pedro hasn’t ever made a choice that didn’t drive the growth of his business.“Entrepreneurs need to take calculated risks and be willing to make tough choices to escalate their businesses,” he said.
“If properly executed, this will result in exponential growth and then, your ability to do even more.”
Don’t shy away from taking risks
As we know, Pedro believes that taking risks is essential to achieving success.“If you're not making mistakes, you're not trying hard enough,” he said.
Pedro's story is a testament to genuine hard effort, tenacity and a commitment to following through with your own beliefs and values.
A self-made success who has grown a multimillion-dollar business from almost nothing, Pedro’s story aims to inspire young entrepreneurs who are developing their own successful businesses.
