Loro Piana Sets Sail as Title Sponsor for the Prestigious 71st Giraglia Regatta

Loro Piana, a brand synonymous with luxury and an enduring commitment to sporting excellence, is proud to announce its role as the official Title Sponsor for the 71st Giraglia Regatta. This partnership underscores Loro Piana's rich sailing heritage and its dedication to the world of elite sports.

The Giraglia Regatta, a crown jewel in the Mediterranean's elite sailing circuit, is organized by the Yacht Club Italiano with support from the Société Nautique de Saint-Tropez. Scheduled to take place from June 7-15, the regatta will commence in Saint-Tropez and conclude in Genoa, drawing sailors and enthusiasts from around the globe.

Loro Piana's sponsorship of this esteemed event opens a new chapter for the regatta, reinforcing the Maison's longstanding affinity with sports, particularly sailing. "The connection between Loro Piana and sailing is profound, rooted in shared values such as tradition, a relentless pursuit of excellence, and a commitment to innovation," stated Damien Bertrand, CEO of Loro Piana. He highlighted sailing's unique blend of nature engagement and technological advancement as an "extraordinary open-air laboratory" that aligns perfectly with Loro Piana's ethos.

The partnership also celebrates the personal passion of the Loro Piana family for sailing, with Deputy Chairman Pier Luigi Loro Piana participating in this year's regatta aboard his vessel, My Song. This involvement not only demonstrates the brand's dedication to the sport but also adds a personal touch to its sponsorship, making the 71st Giraglia Regatta an event to remember.

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