Robert Chickey’s Views on the Opportunities Liquid Metals Brings in for the Interior Design Industry
Written by Wyles Daniel
Metal, often synonymous with strength, sophistication, and durability, has been a center of attraction in the interior design industry for the past few years. However, traditional metalwork doesn’t keep up with modern requirements, with its high costs, heavy nature, and inflexibility. The application of bold metals restricts architects and designers from showing creativity.
That is why Bespoke Finish, thanks to its founder’s heavy research and inquisitive mind, has eliminated this restriction. By offering VeroMetal® to the North American market, the company has unlocked the freedom of creativity in interior designing without sacrificing the integrity, feel, or performance of traditional metalwork.
“Designers have been forced to pull back their ideas because of the practical limitations of metalwork in interior design,” says Robert Chickey, founder and president of Bespoke Finish.
What Bespoke Finish has brought to the market with VeroMetal® is not just overcoming the problems. Instead, it has created a shift in mindset that opens doors to limitless creativity. VeroMetal® allows designers to work with real metal, not an artificial finish or a simulation, but actual metal, in liquid form. That means it can be applied to almost any surface, in any shape, texture, or form. It gives the control back to the designer to show maximum creativity.
“As the exclusive North American distributor of VeroMetal®, we have seen how this technology is transforming workflows and mindsets across the design ecosystem,” Chickey explains. “From molded resin to curved wood panels and foam, surfaces that would never receive a proper metal finish are now achievable. This is not just about efficiency; it’s about unlocking creativity.”
This creates a new level of freedom for both clients and designers simultaneously. This freedom allows clients to get more ambitious, designers to take bigger risks, and project leads to say “yes” more often than “we can’t do that.”
Whether walking into a cocktail bar, a gallery space, or a private residence, there are chances to see some form of metallic surface, making the product bold and attractive. The surge in demand for metal finishes in interior design products is not just about appearance, it’s a desire for tactile materials that tell a story about creativity in the modern world.
Chickey says, “Architects who once limited metalwork to highlight details can now feature walls in bronze, brass, iron, or copper. Interior designers balancing budget and impact don’t have to choose anymore. They can have both.”
Making the most out of potential requires more than just an introduction of the new material in the industry; it demands education, collaboration, and a clear vision. The commitment of Bespoke Finish goes beyond only distributing products; they also focus on training Certified Application Specialists in the U.S. and Canada.
“I didn’t come into this industry looking to sell metal coatings,” Chickey admits. “My background was in woodwork and finishes, and in solving surface problems that had deeper creative implications. Over time, those problems led me to search for better solutions. VeroMetal® was one of those solutions, and we made it accessible to the creatives, designers, fabricators, and architects who refuse to accept limitations.”
Those working in design already know the feeling of seeing their vision watered down by the implications of material limitations. That’s the obstacle Bespoke Finish has chosen to eliminate.
“We are not just offering a finish,” Chickey states. “We are exploring a new perspective and approach. Once you realize the possibilities of working with metal after removing the typical limitations, you begin to get a load of ideas of creativity flowing down your thoughts.”
