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MAAP Opens Its Largest Flagship Cycling Performance LaB in the Heart of Sydney

Premium performance cycling brand MAAP has accelerated its global retail growth with the official opening of MAAP LaB Sydney, the brand’s largest retail space to date. Located within the creative epicenter of Darlinghurst at the Oxford & Foley development, the new flagship marks MAAP’s ninth international location and a major milestone achieved just three years after the brand debuted its first Australian store in Melbourne.

A Cultural Hub Built Around “Life Around Bikes”

More than a retail destination, MAAP LaB Sydney fully embodies the brand’s philosophy of “Life around Bikes”. The space has been conceived as a cultural hub for Sydney’s cycling community, designed to bring riders together through shared experiences, conversation, and creativity.

By integrating community-driven elements into the store’s layout, MAAP reinforces its commitment to cycling as a lifestyle rather than simply a sport. The LaB concept continues to position MAAP as a brand rooted in connection, performance, and modern cycling culture.

Design-Led Architecture With a Premium Sensibility

The interior of MAAP LaB Sydney was designed by the acclaimed Clare Cousins Architects, resulting in a space that balances functionality with refined aesthetics. The tactile design language combines stainless steel, sandy render, and terracotta tones, creating a warm yet contemporary environment that reflects both urban sophistication and performance precision.

These neutral materials are offset by MAAP’s signature vibrant color palette, reinforcing brand identity while adding energy and visual contrast throughout the space. The result is an environment that feels premium, considered, and distinctly MAAP.

Retail Meets Community and Coffee Culture

A defining feature of the Sydney LaB is its dual-purpose layout. Alongside retail zones showcasing MAAP’s latest performance cycling apparel, the store includes a dedicated coffee bar and a flexible community space. These areas are designed to host events, group rides, launches, and informal gatherings, encouraging meaningful interaction among riders and creatives alike.

This approach reflects MAAP’s broader vision of creating spaces that support storytelling, shared experiences, and genuine local engagement — positioning the LaB as a meeting point rather than a traditional shop.

Rooted in One of Sydney’s Most Iconic Neighborhoods

MAAP Co-founder and Co-CEO Oliver Cousins highlighted the importance of the store’s location: “Each LaB has its own energy, and Sydney is no exception. Opening on Darlinghurst places us within one of the city’s most iconic suburbs.” He added that the brand looks forward to contributing to the neighborhood with a space that celebrates cycling, design, and a life around bikes.

Situated in one of Sydney’s most dynamic and creative precincts, MAAP LaB Sydney represents the evolution of cycling retail — where performance, culture, and community converge. As MAAP continues its international expansion, the Sydney flagship stands as a clear statement of the brand’s ambition and its deep connection to modern cycling culture.