Graniph and Netflix Launch Bold 'Squid Game' Apparel Collection Ahead of July 29 Release
Graniph Unveils Exclusive 'Squid Game' Fashion Collaboration With Netflix
Netflix’s hit Korean series Squid Game is stepping off the screen and into closets with a bold new apparel collaboration from Japanese design label Graniph. Known for its artistic approach to streetwear and graphic tees, Graniph brings the haunting world of Squid Game to life in a wearable, fashion-forward collection launching July 29.The collaboration merges Graniph’s signature pop culture style with the visual intensity of Squid Game, offering fans a unique way to represent the series through carefully designed apparel and accessories.
Iconic Symbols and Characters Turned Into Wearable Art
Expect a range of apparel pieces featuring the show’s most recognizable elements: the circle, triangle, and square symbols worn by the guards, the eerie Young-hee doll from the infamous “Red Light, Green Light” game, and silhouettes of players in their signature green tracksuits.Cartoon-style graphics bring a slightly whimsical twist to the show’s darker themes, offering fans a subtle mix of innocence and menace — much like the series itself. The collection also pays tribute to key characters like the mysterious Front Man and explores motifs of childhood games, desperation, and control through clever visual storytelling.
What to Expect From the Collection
The Graniph x Squid Game release will include a variety of streetwear staples, such as graphic T-shirts, button-down short sleeve shirts, zip-ups, socks, and accessories. Each piece has been designed to blend fan-favorite references with a style-conscious aesthetic, making it ideal for both everyday wear and collector culture.Graniph’s reputation for high-quality prints and distinctive design shines throughout the collection, elevating it from typical licensed merchandise to a full-fledged fashion drop.
Available July 29 — Limited Edition Drop
The collection drops July 29, and with Squid Game’s continued global popularity — and a second season on the way — demand is expected to be high. Whether you're a longtime fan or just want to add a statement piece to your wardrobe, this collab offers a fresh and fashion-forward take on the Netflix phenomenon.Combining dark narrative themes with playful streetwear styling, Graniph’s Squid Game collection makes a bold statement: survival might be deadly, but style is eternal.
