L.A.B. Golf Acquired for $200M as Demand for Innovative Putters Reshapes Golf Culture
L.A.B. Golf Sells for $200 Million as Putter Innovation Drives Market Growth
L.A.B. Golf, one of the fastest-rising names in golf equipment, has been acquired by private equity firm L Catterton for $200 million USD. The deal marks a major milestone not only for the Oregon-based brand but also for the evolving culture of putting in modern golf.Founded in 2018 by Sam Hahn, L.A.B. (Lie Angle Balance) Golf was once a niche startup refining its zero-torque, face-balanced putter technology. Fast forward to 2025, and it's become one of the most talked-about brands in the game.
From TOUR Buzz to Market Breakout
L.A.B.’s breakout moment came in 2023, when Lucas Glover surged late in the season using the Mezz.1 Max putter, placing the company on TOUR radars. The real tipping point arrived in 2025, when J.J. Spaun drained the winning putt at the U.S. Open with the brand’s new DF3 model, sparking a wave of interest among both pros and amateurs.The brand sold an estimated 130,000 putters in 2024, and with demand skyrocketing, it's projected to triple sales by the end of 2025. That kind of exponential growth made the timing right for an acquisition, giving L.A.B. the infrastructure it needs to scale production, expand fittings, and meet global demand.
Changing the Conversation Around Putting
This isn’t just about one brand’s rise — it’s about a fundamental shift in putting culture. Golfers today are far more open to custom fitting, tech-forward equipment, and designs that break from traditional aesthetics, all in the pursuit of better performance on the greens.L.A.B.'s technology centers on zero-torque balance, which allows the putter head to naturally stay on plane during the stroke. The result? More stability, better alignment, and more putts made. What once seemed unconventional is now proving to be game-changing.
Private Equity Powers the Next Phase
With private equity firm L Catterton — known for investments in performance-driven consumer brands — now at the helm, L.A.B. Golf has the capital and strategic support to scale globally. Expect expansion into new markets, deeper TOUR representation, and more customization tools for everyday players.For a company that started in garages and club workshops, L.A.B.'s $200 million valuation is proof that players are no longer afraid to invest in what works — even if it doesn’t look like a traditional blade.
A Signal to the Golf Industry
L.A.B. Golf’s rise sends a clear message: the putting category is no longer an afterthought — it’s a battleground of innovation. Brands that prioritize performance, fitting precision, and technology-driven design are winning attention, trust, and dollars.As putting continues to define competitive edge, L.A.B.'s story shows that the future of golf gear isn’t just forged in tradition — it’s built on bold, data-backed reinvention.
