Drake Debuts Custom ‘ICEMAN’ Chain by Eric the Jeweler Ahead of New Album
Drake has revealed a bold new statement piece — the ICEMAN chain — designed by renowned jeweler Eric Mavani, better known as Eric the Jeweler. The custom, diamond-heavy creation is the latest chapter in the rapper’s elaborate rollout for his highly anticipated ninth studio album.
A Chain with a Story
Far from being just an accessory, the ICEMAN chain serves as a physical embodiment of the album’s concept. The rapper showcased the piece during a livestream, giving fans their first close-up look. For months, Drake has been building an immersive narrative around the ICEMAN persona through livestream events, singles, and themed appearances — including driving an ICEMAN-branded truck around his hometown to interact with fans.The Album Connection
Titled Iceman, the upcoming project is expected to be Drake’s first solo full-length since For All the Dogs (2023). While plot details and a release date remain under wraps, the new chain solidifies the ICEMAN concept as central to the album’s identity.Jewelry Details
Though full specifications are yet to be confirmed, the chain features all-white and red diamonds in an intricate design. According to Eric the Jeweler’s Instagram, the piece even includes functioning doors and the ability to hold ice inside, a literal nod to its frosty theme.With every teaser, Drake continues to blur the lines between music, fashion, and storytelling — and the ICEMAN chain might just be his most creative clue yet.
