adidas is shining a spotlight on the Bronx’s deep-rooted sneaker culture with a new collaboration alongside local staple City Jeans. The result is the Gazelle Indoor “Diamond in the Rough,” a limited-edition sneaker that embodies the grit and creativity of New York City.
A Design With Layers of Meaning
The “Diamond in the Rough” Gazelle Indoor features a navy ripstop upper designed to be worn down, revealing a powder blue suede base underneath. A “start here” heel tab and a permanent pull loop add playful yet practical details, while the lenticular tongue branding shimmers like diamonds under the light.
Each of the 800 pairs produced is uniquely numbered and stitched on the inner lining, giving the drop a personal and collectible edge.
Community at the Core
For City Jeans, this collaboration is about more than just sneakers. “City Jeans has always been about more than sneakers. We exist for our community and for the people who inspire us every day,” said Ben Winrauke, COO of City Jeans.
Head Buyer Eric Canals added: “Partnering with adidas on this release allows us to tell a story that reflects the Bronx itself: tough on the surface, yet filled with creativity, resilience, and diamonds that shine. I would know, I’ve lived here all my life.”
A Bronx Legacy
Founded in 1993 by Hai Winrauke, City Jeans has grown into a family-owned retailer with eight stores in the Bronx and one in Queens. The brand is known for its dedication to hiring locally, supporting school programs, and staying deeply connected to the neighborhoods it serves. This release pays homage to that spirit of resilience and community.
Release Information
The City Jeans x adidas Gazelle Indoor “Diamond in the Rough” will release exclusively through City Jeans in-store and online, priced at $130 USD. While the exact launch date has yet to be confirmed, anticipation is already high for this community-rooted drop.
