TAG Heuer x New Balance: A New Era of Precision and Performance in Motion
TAG Heuer and New Balance Redefine Athletic Precision
TAG Heuer and New Balance have unveiled a groundbreaking collaboration that fuses horological mastery with performance footwear innovation. The partnership introduces the TAG Heuer Connected Calibre E5 40 mm x New Balance Edition smartwatch alongside the FuelCell SuperComp Elite v5 running shoe — a union designed for athletes who train with purpose and passion.This collaboration highlights both brands’ relentless pursuit of excellence, where Swiss watchmaking precision meets cutting-edge athletic engineering. Each piece reflects a commitment to performance, design, and innovation at the highest level.
The TAG Heuer Connected Calibre E5 x New Balance Edition
Powered by TAG Heuer’s fifth-generation Calibre E5 movement and an advanced in-house operating system, the smartwatch offers an intuitive and responsive digital experience. Its black DLC–coated Grade-2 titanium case ensures lightweight strength, complemented by a sandblasted finish for durability.A distinctive 0–100 scale on the dial directly integrates with app-based training metrics, enabling athletes to track performance in real time. The design merges athletic function with luxury detail — a testament to TAG Heuer’s precision-driven heritage.
Design Details That Unite Performance and Style
Color and texture play a central role in this collaboration. A deep violet tone inspired by English Purple and vibrant green accents create visual harmony between watch and shoe. The sapphire caseback bears an engraved New Balance logo, symbolizing the synergy of design and discipline.TAG Heuer’s patented Cushion Comfort System strap blends flexible rubber with performance textile sourced from the running shoe’s inlay, ensuring comfort and endurance. Each watch, retailing at 1,950 CHF (approx. $2,447 USD), includes an additional New Balance–embroidered strap for intense training sessions.
FuelCell SuperComp Elite v5: Engineered for Speed
Crafted for race-day performance, the $270 USD FuelCell SuperComp Elite v5 showcases New Balance’s most advanced running technology. The shoe features an ultralight structure with a carbon-fiber plate, a PEBA midsole for explosive energy return, and an 8 mm heel-to-toe drop for optimal stride efficiency.Engineered mesh uppers enhance breathability, while a high-grip rubber outsole maximizes traction under pressure. Together, these elements create footwear built for peak performance when every second counts.
A Vision of Performance and Innovation
“Our collaboration with New Balance felt like a natural alignment,” says George Ciz, TAG Heuer’s Chief Marketing Officer. “We’ve combined cutting-edge watch technology with elite running performance to inspire individuals to push beyond limits—on the track, the road, or in life.”Both the smartwatch and the running shoe are presented in co-branded packaging with customized sockliners, underscoring the shared ethos of design and performance. The collection will be released in limited quantities worldwide, symbolizing a union of precision, passion, and purpose in motion.
