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Eminem Joins Jack White for Surprise Halftime Show at Detroit Lions' Thanksgiving Game

The Detroit Lions’ annual Thanksgiving game delivered a headline-worthy surprise this year as hometown icons Jack White and Eminem united for an electrifying halftime performance that celebrated the musical heritage of Motor City. The unexpected collaboration ignited Ford Field, offering fans a rare moment that blended Detroit’s most influential rock and hip-hop identities on one stage.

A Halftime Show That Captured Detroit’s Sound

Jack White opened the performance with “That’s How I’m Feeling,” setting a gritty, high-energy tone. Moments later, the stadium erupted as Eminem—arguably the Lions’ most recognized superfan—made a surprise entrance. His appearance turned the halftime show into a cultural event, elevating the energy inside Ford Field.

Eminem delivered a rock-driven medley, seamlessly rapping over The White Stripes’ “Hello Operator” before transitioning into his 2002 hit “Till I Collapse.” The performance showcased a rare fusion of White’s raw instrumentation with Eminem’s signature intensity.

To close the show, Jack White launched into the global stadium anthem “Seven Nation Army,” accompanied by the Lions cheerleaders. The chant-filled finale amplified the hometown pride soaring through the crowd.

A New Era of Halftime Entertainment

Beyond the onstage spectacle, the performance signaled a major shift behind the scenes. This Thanksgiving show marked the first production under a new creative deal led by Eminem and longtime manager Paul Rosenberg, who have been named executive producers of the Lions’ annual halftime show through 2027.

Jack White, selected as the inaugural artist under their leadership, delivered a performance that set a high benchmark for future Thanksgiving productions. The success of this debut signals a promising era for the Detroit Lions’ halftime tradition, one rooted in the city’s powerful music legacy.