Esther Anaya’s Blending Music and Media for Cadillac and Beyond
Written by Will Jones
Esther Anaya is an artist who uniquely blends classical and contemporary, resulting in an incredibly adept and agile presence. A classically trained violinist turned electronic artist, producer, and live performer, Esther’s journey began with the violin in Colombia at a young age. Over time, that musical foundation evolved into a broader approach, combining live strings, vocals, and electronic music into large-scale, high-energy performances.
Since emerging in the live entertainment space, she has performed on some of the world’s biggest stages and collaborated with global brands that value innovation, culture, and craftsmanship.
She says, “At the heart of everything I do is storytelling, bridging tradition with the future, elegance with edge, and creating experiences that feel both cinematic and emotionally resonant.”
This way, Esther’s talents lie not just in her musicianship but also in her strategic global partnerships with brands. In recent years, she has become a spokesperson within the artist community, bringing value to both the community and her own career. Recently, Esther partnered with Cadillac on a collaborative 2026 marketing campaign as an official Global Ambassador for the brand that seamlessly captures the high-octane luxury her gifts embody.
The Cadillac Comparison
Esther’s rise, from classically trained violinist to global electronic music artist performing on some of the world’s most prestigious stages, mirrors Cadillac’s own recent evolution: bold, future-forward, and uncompromising in performance.Known for seamlessly blending live violin with high-energy electronic production, Esther has become a defining figure at the crossroads of music, culture, and technology. Her artistry embodies precision, emotion, and power; values deeply rooted in Cadillac’s DNA.
“Cadillac isn’t just a vehicle, it’s a statement,” Esther explains. “Innovation, presence, and confidence matter in everything I do, and Cadillac represents that at the highest level. This partnership feels like a natural alignment of vision and momentum.”
Escalade IQ
No vehicle better represents this partnership than the ESCALADE IQ, Cadillac’s first full-size electric SUV, which will take center stage throughout the relationship. As Cadillac’s most advanced SUV to date, the Cadillac Escalade IQ delivers a bold reimagining of the iconic Escalade, now fully electric and engineered for the future.Highlights of the Escalade IQ
- All-electric performance with exceptional range and instantaneous torque
- Striking architectural design blending sculpted luxury with aerodynamic efficiency; Spacious, ultra-luxury interior designed for comfort, creativity, and movement
- Advanced immersive technology, including next-generation displays and driver-centric interfaces
- Celebrates Cadillac’s legacy in music with a 38-speaker AKG* Studio Reference Audio System with Dolby Atmos
Why Esther’s Role Is Distinct
In her role as a brand spokesperson, Esther Anaya strives to represent her partnerships, such as Cadillac, through a cultural and creative lens. While many high-end brands have partnered with athletes or celebrities in the past to launch new products, Esther approaches these opportunities in a completely different way. Her work has always lived at the intersection of music, technology, fashion, and live experience, blending these media into a cohesive whole.As such, she can translate Cadillac’s design language and innovation into sound, performance, and immersive moments. For Esther, it’s all about expressing the brand emotionally and artistically, and helping introduce these partnerships to new audiences through culture and creativity in a dynamic, memorable way.
